The world of marketing for real estate agents, and every industry for the matter, is ever changing. Gone are the days of relying solely on door knocking and cold calling to generate leads to fill your pipeline with potential customers. Automating your lead generation process is now a requirement to ensure you are constantly generating high-quality leads without burning out.
The question is, how do you know if your real estate lead generation process is indeed an effective one? Here are five best practices for optimizing your automation initiatives for real estate lead generation.
1. Email Automation
When you are marketing online, you are likely taking lots of actions that could result in leads. Email is an integral part of all of these "touchpoints." Email automation is the most effective way to streamline your lead generation process, and your lead nurturing process as well.
For example, you might use email to send a monthly newsletter. It is likely that many people who receive this newsletter are not ready to become customers just yet. But what if you included an offering or a link to one of your pieces of content to educate and inspire? They may be interested in downloading it and learning more about your business/agency.
Treating each touchpoint as an opportunity to create an email sequence with something of value will ensure that you're using your time effectively and procuring the right kinds of leads.
2. Social Media Automation
While social media (like anything else) can be extremely time-consuming, it can also provide significant investment returns if done well. For example, posting daily or weekly to your social media accounts is a great way to keep yourself top of mind with your followers. It also creates an opportunity for people who visit the page but aren't ready to become customers to understand who you are and what you offer.
It's important to remember that social media is not just about posting content. It's about being genuine, engaging with your target audience, and creating a community around your brand. Many social sharing apps are available such as Buffer and Hootsuite that can make it easier to keep your social posting automated. Pair your automated social media with an automated email funnel, and you have a winning combination!
3. Text Messages
Sending text messages is one of the best ways to automate follow-up with leads. It's more personal than an email, and it ensures that people who are most interested in your services can get in touch. You can create text message automation with software such as Agent Legend.
Schedule and send group text messages or message individuals with ease. With Agent Legend you can track the leads throughout your interactions with them. In fact, you can track email correspondence and calls so you will never have to guess when was the last time you interacted.
4. Lead Scoring
The best way to determine which leads are ready for your services is by implementing a lead scoring system. Lead scoring is an easy-to-understand process that uses specific actions (like downloading content and/or scheduling a consultation) to automatically determine a lead’s level of engagement. You can then use this information to determine how much time you should spend working with the lead and which leads are ready for sales conversations. Lead nurturing is a great way to keep your sales funnel full. Using the right tools and automating your follow-up process will help you find, engage with, and sell to qualified leads.
5. Lead Magnets
One of the best ways to generate leads is by providing content that people want. Lead magnets are among the best ways to do this because they give away something valuable in exchange for someone's contact information
You can create and use many different types of lead magnets. Checklists, eBooks, webinars, workbooks, templates, and staging classes are just a few examples of lead magnets that can help you engage with your audience effortlessly. You can create the content once, and automate the delivery to continue generating leads in your pipeline. As soon as someone signs up, your marketing automation system will be triggered to send them an email offering something of value. This will keep people engaged with your brand and help you build relationships with people who are ready to become customers!
Automate Your Lead Nurturing with Agent Legend
Whenever someone fills out a form and gives their contact information, that lead should go into your marketing automation system. The best one on the market for real estate agents is Agent Legend. Using our software, as soon as the lead enters your pipeline, you can then send an email or text message automatically, depending on their preferred method of contact.
You can also tag leads when they fill out a form, download a lead magnet, or join your email list to track how they are engaging with you. This gives you a lot of insight into what people are interested in so that you can create the best possible experience for them!
Automating your marketing process will help you find, engage with, and sell to qualified real estate leads in a way that doesn't take as much active time as other methods. Using automation processes will help you increase your conversion rates by ensuring that the right people are always ready for sales conversations. Learn how Agent Legend can help you take your real estate business to the next level. Click here for a free trial!
