Lead generation is one of the most critical aspects for every real estate agent. However, generating high-quality leads can be difficult, especially when you don't have a system to attract new leads and nurture the old ones.
Automated lead generation systems can help to simplify this process and improve the quality of generated leads. Lead automation aims to save you time and energy while increasing your number of quality leads.
If you haven't started using an automated system yet, below we’ll help you understand why it is necessary and how to use lead generation automation in your real estate business.
Why You Need Automated Real Estate Lead Generation
The primary purpose of a lead generation system is to help agents save time and energy while also improving the quality of their leads. Numerous benefits come with using automated real estate lead generation in your business:
Save Time
An automated real estate lead generation system eliminates the need for you to call or email potential leads manually. If you are working 12-14 hours a day like most agents, there isn't enough time for you to do everything that needs to be done without the help of an automated system.
Grow Your Pipeline
If leads don't stay nurtured, they'll likely find another agent to help them search for their new home. By taking care of the people in your pipeline, you not only keep them there, but you give them a reason to spread the word about how much you take care of your customers. While it’s a marathon, not a sprint, this level of service can actually help grow your number of leads over time.
Increase Your Revenue
Many agents find themselves in a position where there simply isn't enough money coming into their company. However, when agents prioritize lead generation and work smarter instead of harder, they can make more money. This means agents will increase their revenue without subscribing to hustle culture and/or spending a lot of time on the phone with prospects. Imagine if you could increase revenue without increasing effort - why wouldn’t you want help in that department?
Top 3 Ways to Automate Lead Generation
As a real estate agent, you can do many different things to automate your lead generation. Here are the top 3 ways to use automated real estate lead generation for better quality leads:
1. Retargeting Existing Lead Interests
One of the best ways to automate lead generation is the use of strategic retargeting. Retargeting allows you to show relevant products or services to customers that showed interest previously.
When it comes to retargeting, many agents make the mistake of only retargeting customers. However, you can also use this strategy to attract buyers and sellers who have previously visited your website.
Sending a targeted email with information or topics they were interested in is a great way to turn those visitors into leads. This will improve conversions and make someone more likely to become a client.
Pro Tip: If you aren't using retargeting yet, start by retargeting the people you've communicated with in the past. Simply by interacting with you again, they will already be familiar with you and therefore will be more likely to turn into qualified leads.
2. Chatbots Work
An automated chatbot is another way to generate leads and increase conversions. You can leverage chatbots to provide information to visitors and customers quickly and efficiently.
You can allow a lead to ask questions and even allow them the opportunity to provide their information for you to contact them. Using automated chatbots makes individuals more likely to become leads that convert into future business.
Pro Tip: An automated chatbot works best when it isn't too automated. If your chatbot asks too many questions without providing value, most consumers won't answer and leave your site.
3. Set Custom Triggers
A great way to automate lead generation is by setting custom triggers. There are a few different ways you can do this, and no matter which one you use, it will save you time and energy while improving conversions.
One of the best ways to set custom triggers is by creating them based on a lead's action. For example, if someone fills out a form for more information, you can send them an automated email or text message with additional information.
This allows you to segment your leads based on where they are in the buying or selling cycle.
Pro Tip: Use triggers to build rapport and improve your relationship with the lead. Triggered messages allow you to provide information, increase loyalty, and make prospects feel that they are more than just a number.
Improve Your Lead Quality With Automation Software
There are many ways agents can increase lead quality and lead generation by automating some of their processes. These are just three different strategies that will help you do it! Automated processes can help automate your business and improve your conversion rate. And, we’ve barely scratched the surface on the things you can automate that deliver maximum value without requiring maximum effort.
Agent Legend allows you to automate your lead generation with our easy-to-use platform specifically designed for real estate agents. The platform enables you to segment your leads easily, send out automated calls and text messages, track your conversions, and more! Learn more about what we can do for your real estate agency. Try Agent Legend Today! Get Started Free!
