With social distancing and shelter in place, the traditional face-to-face business of being a real estate agent has changed dramatically in the early months of 2020. However, this is still an important time for you to build your business and put a strong foundation and strategy in place so you can hit the ground running once things open back up.
6 Tips to Build Your Real Estate Business in Any Economy
1. Reach Out to Everyone
Reach out to past clients, old leads, and your entire sphere of influence. Don’t try to sell them on your services, just let them know you are thinking about them. Be sure to ask if you can do anything to help them out right now. You can update them on any local happenings in the community and let them know you’re a resource for them should they need you.
COVID-19 Crisis Response Strategies with Jared James and Agent Legend
There’s a lot of uncertainty right now in the world, and we’re going to help you get through it with clarity and strategies that are working right now for other agents just like you.
2. Build Up Your Social Media Presence
With people at home right now there is still a strong need to connect. This means that they are spending more time on social media. This is a perfect opportunity to build your online presence and network.
Host Facebook Live events, letting people know how things are going in your community. Share articles and important information related to home buying and selling. Send out home improvement tips that people can do while stuck at home to increase their home value. Give updates about what you and your family are doing while at home or ideas to help keep kids entertained. This is content that people will find useful right now, which is always key.
The goal is to stay in front of your network and to keep building a strong, personal relationship with them.
3. Dial-In New Lead Sources
Usually, as an agent, you’re busy running around from house to house or meeting with clients. Since you’re unable to do that right now in the same way, it’s a great time to review your current lead sources and set up new ones. Once the market gets rolling again, people will be ready to make up for the lost time and you will want to be ready to capture that interest.
Explore new options now to generate leads using third-party vendors, like Facebook, Zillow, Boomtown and AdWords.
4. Plug Into a Real Estate Coaching or Mastermind Group
We all benefit from the expertise and experience of others. Getting plugged into a group of like-minded individuals is a great way to share successes and struggles. It’s also an excellent way to get new ideas and learn from others about what’s working for them in this unprecedented time.
5. Launch an Agent Legend Campaign
At Agent Legend, it’s our specialty to help people connect with your sphere in the most effective and meaningful way possible. Think about creating a nurture campaign to let your leads know you’re thinking about them, and that you’re ready to help them buy and sell homes again.
Now is also the perfect time to refine your other campaigns and your content strategy. Login into your Agent Legend account and set up your campaigns now, so that when the time is right, you’ll be ready to roll.
The Agent Legend Team is here for you during this transition. If you need help setting up a campaign and or planning a strategy just reach out to our Customer Success Team.
6. Continue to Educate Yourself
This is an excellent report by real estate leader, JLL, looking at the lessons from China, the global policy response, and the practical challenges businesses will face for re-entry after the pandemic. It helps to have some idea about what is to come. That makes it possible for you to plan accordingly and adjust as needed.
To address the needs of the changing economy and market, Agent Legend is excited to announce the launch of two new self-services packages: “Lite” is for new agents ready to start following up smarter, and “Standard” is for growing agents ready to close more deals. Learn more.
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