Real estate marketing risks are essential to long-term success for your business. Marketing and social media are the best ways to reach new clients and build a sustainable sphere of influence to support your business. This is true for real estate professionals and any other entrepreneur out there. 

It might not get talked about this way often, but marketing and risk go hand in hand. Putting yourself out there to create and nourish a sphere of influence is a risk. It requires vulnerability and openness to be effective. Part of that process is inevitably going to be failure and rejection from time to time, but without that, you can’t reap the benefits that real estate marketing risks have to offer you and your business.

No risk = no reward. If you don’t put yourself out there, you can’t have a strong SOI. 

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Accept Failure as Part of the Process

Accept that failure is just part of the process from the very beginning and it will be much easier to tolerate. Also keep in mind that failure is not the opposite of success, it is just part of the process. When you fail, you learn in real time what is and isn’t working, which allows you to adjust and make changes for greater success down the road. So, just know, you are going to try some things, and they are not going to work. Then you’ll try other things and hit the jackpot. Though there are a few tried and true rules to follow, a lot of it is really about trial and error when it comes to marketing and reaching potential clients to build a sphere of influence.

Learn From Mistakes

When you make a mistake, simply view it as an opportunity to learn and grow. A failure is a sign that something didn’t work, so how can you adjust your approach from there so that it will? That’s the question to keep asking yourself. Keep trying things until something sticks.

Get Good at Pivoting

Don’t get too attached to any one idea. Even if you love an idea and think there is no way it won’t work–it might in fact fail. And some ideas that have worked might, in time, stop working. Be okay with adjusting your strategies and approaches over time. Change is the only constant, and that is especially true in the world of marketing. The ability to roll with the punches will make taking real estate marketing risks much easier.

Stay Consistent and Authentic

No matter what, keep showing up and trying new things with your marketing strategy. Remaining consistent and authentic in your messaging to your sphere of influence is so important. It displays professionalism, dedication, and expertise.

Be Patient

It often takes time for any marketing or social media strategy to take hold and provide solid lead conversion or benefit to your SOI. You might even run through a few ideas before you find one that really works. Like failure, time and patience are also just a part of the process if you want to find long-term success.

Keep Going

When building and nourishing a sphere of influence for you business, you’ll need to keep showing up over a long period of time. Don’t let yourself give up if you fail. Keep going. Keep trying out new ideas and you’ll find the right approach.

“Failure is not the opposite of success–it is the stepping stone to success. For anyone who is an entrepreneur, that is perhaps the most important lesson.” – Arianna Huffington


More Tips on Building a Strong Sphere of Influence from the Agent Legend Blog: 

Easy Ways to Increase Referrals Right Away

5 Easy Ways to Increase Reliable Sphere and Influence Referrals

Your sphere of influence, if nurtured, can sustain your business long-term.

Social Media is the Place to Build Sphere of Influence

Why Build Your Sphere of Influence with Social Media?

Why you should definitely show up for your SOI on social.

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