Loan officers and mortgage brokers are sitting on thousands of past
borrowers who are ready to transact again — they just don’t know it yet.
Lily finds them. Agent Legend converts them.
Right Person
Lily identifies which past borrowers are actively researching rates, showing refinance intent, or ready for their next purchase — based on offline financial behavior, not just email clicks.
Right Time
When a client’s equity, rate environment, or life situation signals a transaction window, Lily flags them automatically — so you’re the first call, not a competitor’s.
Right Message
Automated SMS, email, ringless voicemail, and authentic handwritten letters fire across the right channel at the right moment — and stop the instant your client responds.
The average American holds 8 financial products — yet only 19% have 3 or more with their primary institution. Your existing database is full of borrowers ready for their next product. Lily tells you exactly who they are, what they need, and when to call.
Increase in closed loans reported by Agent Legend mortgage users while simultaneously cutting marketing costs by 15%
In new loans closed by Advia Credit Union within 90 days
using Lily’s predictive product scoring
Message deliverability maintained across all channels via Leaf360 LOS automation
Agent Legend helped me find opportunities I was missing within my own database. My marketing costs are down 15% while my closed loans are up 25%.
Refinance Trigger Insights
Lily monitors your database for equity shifts, rate changes, and financial life events that signal refinance readiness — and alerts you the moment a client enters their window.
Active Borrower Tracking
Identify contacts who are actively researching homes or loan options offline right now, so you can prioritize outreach to people who are already in motion.
Next Best Product Recommendations
Lily’s financial behavioral models predict which specific product — auto loan, HELOC, investment property, refinance — each past client is most likely to need next. Stop guessing. Start cross-selling.
Real Estate Partner Automation
Automated loan milestone updates fire directly to your referring agents the moment a stage changes in your LOS — making you the “golden unicorn” partner who never drops the ball on communication.
Performance Analytics:
Track conversion rates and identify process bottlenecks in your loan pipeline.
Database Health Metrics:
Understand the quality and potential of your mortgage contact list.
ROI Measurement:
Quantify the value of your automated outreach and marketing efforts for loans.
Loan Opportunity Forecasting:
Predict future business based on your mortgage database trends.
LOS Sync via Leaf360:
When a loan stage updates in Arive or LendingPad, it syncs to your CRM and Agent Legend in 1–2 seconds — triggering instant, automated outreach to borrowers and referring agents without manual data entry.
Automated Data Flow:
Qualified leads and client updates push to your full tech stack automatically — no copy-pasting, no dropped statuses, no gaps.
Built-in Compliance Management:
Agent Legend handles A2P 10DLC carrier registration, enforces daily message limits, auto-appends TCPA opt-out language, restricts messaging to business hours, and flags mortgage spam trigger words like Rates, HELOC, and Refinance to protect your deliverability.
Guided Setup:
Our team handles the integration with your existing LOS, CRM, and lead sources — so you’re live and converting in days, not months.
You'll only pay for active contacts - which means contacts who received any followup messages triggered by an automated campaign. You can store your non-active contacts for free. We don't charge for contacts you send manual messages to, contacts who have been dormant in the billing month (even if they were in a campaign in the past), or followup messages that failed to deliver.
Your LOS manages files — it's not built for relationship marketing.
Agent Legend picks up where your LOS stops: it sends personalized multi-channel outreach (not just status emails), nurtures past borrowers for future products, and keeps your referring agents informed automatically. The two systems work together, not against each other.
An active contact is any unique person who receives at least one automated message in a given billing month. Storing contacts in your database — even thousands of past borrowers — is completely free. You only pay when you actively engage them.
Only if your platform doesn't handle it properly. Agent Legend manages A2P 10DLC carrier registration for you, enforces daily
frequency limits, auto-appends TCPA-compliant opt-out language, restricts messaging to predefined business hours, and automatically flags high-risk words like Rates, Refinance, HELOC, Loan, and Debt before they go out. Your deliverability and compliance are protected by default.
You'll be charged a small per-contact overage fee rather than being cut off. We'll always notify you before you're close to
your limit so you can adjust your plan or campaign schedule.
Yes. Agent Legend integrates with 500+ CRMs and lead sources, including deep LOS connectivity via Leaf360 (supporting Arive, LendingPad, and others). If your stack isn't natively supported, our Zapier integration covers the gap.
It keeps working. Lily continuously monitors your database for refinance triggers and intent signals around the clock. When a
borrower enters a transaction window at 11pm on a Sunday, she flags it. Your campaigns can be configured to engage during business hours only — so the lead is warm and waiting when you start Monday morning.
Most users see their first high-intent leads surfaced within 48 hours of syncing their database. Campaign response rates typically hit 28–55% within the first 30 days. One mortgage user reported a 25% increase in closed loans within their first quarter — while simultaneously cutting marketing costs by 15%.
Yes. You get 14 days of full platform access — no credit card required. We also offer a complimentary Database Analysis where our team connects to your CRM and shows you exactly how many transaction-ready borrowers you're currently sitting on, before you commit to anything.
Let Lily scan your database and tell you exactly which clients are ready to refinance, cross-purchase, or refer. Book a free analysis and we’ll show you the hidden revenue in your pipeline before you spend a dollar.
No credit card required. No obligation.
